Advertising is the process of publicising a product or service; of trying to sell a product or service by drawing people’s attention to the product. Advertisements focus on all the good points of the product to make it appear as attractive as possible,so that people are tempted to buy it. Advertising is a means of communication between the seller and the buyer. Sellers find advertising the best and quickest way to reach the widest section of consumer. Not only do advertisements inform us about the product, they impress, inspire and influence us to go and buy them. Often the success or failure of a product depends on the effectiveness of the advertising strategy. Advertising is largely done through the media.